When investing in any type of coaching, marketing, advertising, or strategic planning, one of the most important questions to ask is; How long does it take to get a Return On Your Investment (ROI)?
There are many ways to measure ROI; the most basic method is to look at it from a dollar-for-dollar perspective.
Assessing the ROI is a critical part of the process that all Trainer HQ clients go through when embarking on the Business Coaching Program. The reasons that you’d want to get an ROI as quickly as possible are as follows;
- You want to see evidence that this program is working. That is, the implementation of business processes and strategies that will produce tangible results that can be easily measured, producing new business through the door which directly correlates to an increase in revenue.
- You want to know that the affordability of the business coaching program is not an issue, meaning that the quicker you can get an ROI, the quicker you will know that your program has been paid for.
- As a business owner, you don’t want to be sitting there month-to-month being concerned about ongoing expenses. You want both confidence and certainty to know that you can focus on the growth of your business, as opposed to the back-end running costs.
Depending upon where you are at in business and depending upon your current business income and cash flow position. you might not be in such a ‘hurry’ to reach that figure (as opposed to working on longer-term strategic gains). Having said that, I wouldn’t be doing my job effectively as a business coach if I didn’t emphasise the importance of achieving that ROI, so you have peace of mind that your business coaching program has been paid for.
The Investment and How To Achieve an ROI
Let’s say that you were to invest $1,000/month in a business coaching program, this equates to (very rough numbers) around $250/week. Now people can get started on the Trainer HQ Business Coaching Program for less than that, but $250/week is a good, generous number to work off.
Now let’s say that you currently charge $80/session for a 1-on-1 PT session or alternatively, your Online Coaching Weekly rate is $80/week. If you run an unlimited group program that costs $40/week, then you can just double these estimates.
Based on the implementation of business building strategies, and within the first 2 weeks of the program, you were able to acquire a single client that invested $80/week with you.
That week would equate to approximately $250 invested and a return of $80. So you’d have $170 as a net expense.
Let’s say that 2 weeks later (you are now 1-month into the program) and you’ve acquired your 2nd $80/week client. That week would equate to approximately $250 invested and a return of $160. So you’d have $90 as a net expense.
Now, let's say at the 6-week mark, you acquired your 3rd $80/week client which would now bring your weekly income to $240 and a $1,000/month investment actually equates to $230/week, so at the 6-week mark you would have achieved a return on your investment (ROI).
The graph below clearly shows how you can achieve an ROI within 6 weeks of joining the Business Coaching Program.
You’ll also see that by the 12-week mark on the program (assuming the same rate of growth) you would have collected $480 in income and invested only $230 for that specific week. This means that you would have doubled your investment, also known as a 2X ROI.
Achieving a Return On Investment In 6 Weeks
Achieving a Return On Investment In 3 Weeks
Let’s suggest now that you are more ambitious with your business goals and would like to reach your targets quicker. As a result, you have increased your ability to gain a new paying client to 1 new person per week (keep in mind that this person would only be doing 1 x session per week and if they were to increase that weekly frequency to 2, your profitability would also increase!) then you would achieve an ROI in half that time!
This equates to ONLY 3 weeks before your program would be fully paid for!
Business Is A Marathon, Not A Sprint!
In business, those that play the ‘long game’ will achieve the most longevity, satisfaction, and profitability. Business is a marathon, not a 100m sprint. A Business Coaching Program is not a “get rich quick scheme”, instead it is a “build wealth for the future” program and those that treat it with a long-term mentality and mindset will have the best results.
How To Fast-Track Your Business Growth
If you know that you are someone that wants to achieve more in business which in turn supplies you with the lifestyle that you’d like to live, then all you need to do is to take the first step and explore how having your very own business coach can assist you to achieve your business goals and targets at a much faster rate.
You can clearly see that within 3-6 weeks (quite often quicker for most), you have the ability to get your Business Coaching Program totally paid for and start enjoying a Return On Investment (ROI) which produces more profit, enabling you to engineer the lifestyle you choose, allowing you to impact more people’s lives in a positive way.
The next step for you is to book a no-obligation discovery call to see if what we do at Trainer HQ can be of assistance to you in your business growth and development.
Click the link below to reserve your introductory call with our Head of Business Growth at Trainer HQ.
