THE PATHWAY TO PROFITS

We have created the ultimate online course for growing your fitness business profits. Learn the systems that have been successfully used by 1,000’s of trainers since 2008
— Jason Urbanowicz & Brad Sheppard
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Learn the systems that have been successfully used by 1,000’s of trainers since 2008

Join the community as we unpack the exact roadmap on what it takes to launch and grow a profitable fitness business. 

After running 100’s of live events and workshops, the biggest question we’ve heard is; “when are you guys going to launch an online program”.  We’ve listened and delivered a program that combines winning exact tactics that have now produced more success for more trainers.

Our Pathway To Profit’s program puts you in the driver’s seat to establishing a business model that’s based on realistic expectations as opposed to false promises and hype.

This program enables fitness professionals to go from;

  • Lacking follow through to being held accountable

  • Not knowing what to do next to feeling sure and focused on what’s required

  • Spinning their wheels to growing financially, professionally and personally

  • Being without resources and tools to having the systems they need 

Here’s the pathway for you to follow;

Remove Mental Roadblocks To Success - running a business can be a tough and lonely journey for some and this will challenge you personally.  Allow us to supply you with the exact system to overcome self-sabotaging behaviours that could impact your ability to move forward.

The Mindset Of The Six Figure Trainers - we know what good looks like. We've witnessed too many PT’s work long hours for low returns, so we give you the firsthand guide on how to work less whilst increasing revenue and profits. Allow our systems that produced results for over 20 years do that same for you.

Business Analysis, Statistics & Figures - Move from being stressed about income to being secure and confident.  We hand you the keys to knowing exactly how to plan for business growth, then implement the short cuts to understanding each and every number and stat, without being a slave to your laptop / desk (maybe a better word there).

Attract Your Ideal Client With Effective Marketing - first understand and then enter the conversation that’s going on inside your ideal client’s minds.  If you’ve been having some impact but feeling like you could be doing more, allow us to guide you through the exact process on how to secure tomorrow’s business today with an effective lead generation process.

Client Conversion Formula - welcome new clients to your fitness business with ease and confidence to feel sure and focused on the exact steps on what’s required to convert more leads into recurring clients. We hand you the system, the exact scripts and templates to create more positive change in peoples lives.

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Just like a PT for your business.

Helping people make physical changes is what trainers do best. But when it comes to the business, it’s easy to get lost, feel stuck or lose your confidence. 

With the right attitude, we can help take an untrained business mind and turn it into a beast, shifting you from just surviving to thriving with a solid business.

You can watch some testimonials from trainers that have completed the course, and the amazing results they have achieved here.


And you can watch a video here on why we created this amazing course to grow your business.


Frequently asked questions:

Please explain more about the course?

This is an online program that is to be taken at your own pace and learning style in the comfort of your own home. There are 28 modules that run for approximately 10 hours.  These modules cover off on our 5 main pillars to success as a trainer. You will have 12 months of unlimited access to both the educational modules plus the business templates and resources. Combining both the study of the modules and then implementation of systems and business documents, we’d expect that most can complete this course in anywhere from 1 to 3 months.

What’s included in the course?

This program comes complete with fully detailed video presentations, business templates and resources and gives you 12 months of full unlimited access. We’ve combined the very best of our business strategies and key learning’s from delivering over 125 live 2-day ‘Business Mastery Program’ seminars and hundreds of other presentations since 2008.


The modules cover off on our 5 pillars to business success;

Module 1: Remove Mental Roadblocks To Success

Lesson 1.1: How To Relax In 30 Seconds

Lesson 1.2: How To Reprogram Yourself For Success

Lesson 1.3: How To Reprogram Your Subconscious Mind

Lesson 1.4: How To Break through Blockages Fast

Module 2: The Mindset Of The Six Figure Trainers

Lesson 2.1: The Mindset Of The Six Figure PT

Lesson 2.2: Working In v's Working On Your Business

Lesson 2.3: Increase Your Charge Out Rate


Module 3: Business Analysis, Statistics & Figures , Finances

Lesson 3.1: Know How To Track Your Time v's Income

Lesson 3.2: Track Critical Business Metrics

Lesson 3.3: Effective Goal Setting


Module 4: Attract Your Ideal Client With Effective Marketing

Lesson 4.1: Importance of your messaging

Lesson 4.2: Why having a USP is vital

Lesson 4.3: Sell A Solution

Lesson 4.4: 7-Step Process for creating your USP

Module 5: Client Conversion Formula 

Lesson 5.1: Five Steps To Identifying Your Ideal Client

Lesson 5.2: How To Market Effectively To Attract Leads

Lesson 5.3: How To Attract clients & Content Marketing

Lesson 5.4: How To Use Video Marketing To Get Clients

Lesson 5.5: Putting It All Together- Four Pillars To Successful Marketing

Lesson 5.6: Lead Nurturing - Email Marketing

Lesson 5.7: How To Design An Effective Sales System

Lesson 5.8: Design The Ideal Inbound & Outbound Call Process

Lesson 5.9: How To Run A Sales Consultation

Lesson 5.10 Present Your Solution

Course Conclusion: Putting it all together

Everything you need is included

The course also has the required resources and templates to complement your learning, so you don’t have to re-invent the wheel on all of your documentation.  Simply download the template and slightly modify it to suit the nature of your business and you will have another system in place.

What’s the investment?

The program can be paid for in 2 ways;

1. Paid Upfront $997 (AUD)

2. Paid over 3 monthly instalments of $400 (AUD) 

You can self-serve using our secure payment gateway using a credit or debit card.  You can also pay for this program using Pay Pal.

What if I need help?

The online program comes with a support portal that enables you to log questions and seek the required advice from a qualified business coach.